DRL doubles its 2021-22 Season viewership-reach and global fanbase as technology becomes the new language of sports – sUAS News – The Business of Drones
The Drone Racing League, the world’s premier, professional drone racing property, announced today a massive expansion of their global footprint and fandom as the league wrapped their 2021-22 DRL World Algorand Championship Season yesterday on NBC and Twitter. As a leading tech-enabled sport widely regarded for disrupting the sports industry, DRL’s scale underscores how technology-based competition has reached a fever pitch. DRL has more than doubled its broadcast reach from last season, bringing high-speed drone racing to six continents with 13 sports networks including NBC Sports, Sky Sports, FOX Sports and FOX Sports Australia, ESPN in Brazil, StarTimes, Sony TV, Eleven Sports, beIN SPORT, TrueVisions, O2 TV, eGG Network, ran.de, and Viaplay, totaling more than 250 million households in over 140 markets worldwide.
DRL expanded its existing media partnerships with NBC Sports and Twitter, securing 30 hours of original 2021 programming during primetime slots, including a race on Christmas Day, and airing 60% more hours on NBC than last season. The league also renewed partnerships with Sky Sports, FOX Sports, and ESPN in Brazil bringing DRL to fans in the United Kingdom, New Zealand, Canada, the Caribbean, South America, Central America, Latin America, and Australia. DRL’s exclusive media agreement with StarTimes, Africa’s leading digital TV operator, and inaugural partnerships with Sony TV in Asia and the Middle East, beIN SPORT, Eleven Sports, TrueVisionsin Asia, and O2 TV in Europe will bring drone racing to a new linear global audience in key markets. Octagon’s Global Media Rights Consulting group helped DRL secure their international media rights deals.
Touting a young audience with deep affinities for digital video, DRL is also streaming their season on Twitter, ran.de, Viaplay, Star+, Weibo and Yhizibo, showcasing the best of esports and real drone racing to their global fans. China is the league’s second largest market behind the United States, where DRL is the most followed drone brand on Weibo. In the U.S., average P2 viewership of DRL on NBC rose and internationally, digital streaming of DRL races skyrocketed over the past year, which saw 20% more viewership than the previous season globally on Twitter – including a record viewership on their Championship event with around 40mm views. The league also tripled their viewership in China. With new international broadcast agreements, new global partnerships, and new ways for fans to engage with the sport, the league’s global awareness is projected to rise once again, on the heels of a 25% lift from the prior year.
“The Drone Racing League is on the fast track to take its place among the major leagues. Over the past year, we’ve dramatically scaled our sport through A-list talent recruitment, in-depth fan research, and innovative partnerships with top global brands and media platforms. We’ve got an incredible team, the most tech-savvy fans of any sports league in the world, and a massive global distribution network from the U.S. to China that has doubled our reach and fanbase,” said DRL CEO/Founder, Nicholas Horbaczewski.
“DRL is one of the most exciting new properties in sports, and offers sports media platforms thrilling content. The exhilarating drone racing action has captured millions of fans worldwide, leading linear and digital platforms around the world to want to partner with DRL,” said Daniel Cohen, Senior Vice President of Global Media Rights Consulting, Octagon. “We’re excited to watch DRL and drone racing continue to grow, as the league and sport reaches new and larger audiences.”
DRL’s fanbase of young, global, tech-obsessed fans that they dub the “tech-setters,” do not follow traditional sports or esports, but love tech-powered sports like drone racing. The tech-setters also love social media and are fueling DRL’s 400%growth on TikTok in the past year, causing the league’s videos to continue to go viral. DRL will deliver more next generation fan experiences for their tech-savvy audience with their partners including Algorand, the leading high-performance blockchain platform, T-Mobile, America’s 5G leader, Allianz, a global leader in insurance, Draganfly, industry-leading drone solutions and systems developer, the United States Air Force, the world’s greatest air force, Playground Labs, a play-to-earn gaming affiliate of crypto-investment fund, Hivemind, Nacon Gaming, makers of premium gaming products under the RIG and Nacon brands, and Genius Sports, a global leader in sports data and technology.
During the 2021-22 DRL Algorand World Championship Season, the world’s best drone pilots raced high-speed drones in spectacular courses across all dimensions. The elite pilots aimed to dominate 14 Levels of racing through iconic sports arenas and DRL SIM virtual maps to be crowned the World Champion.
About Drone Racing League
The Drone Racing League (DRL) is the world’s premier, professional drone racing property. The best drone pilots in the world fly in the league and millions of fans watch them race on NBC and Twitter. Combining groundbreaking technology and immersive, high-speed races through virtual and live events, DRL is creating a new era of sports, combining both esports and real-life competition.
Founded by Nicholas Horbaczewski in 2015, DRL is a privately held company headquartered in NYC. For more information, visit www.drl.io. To join the conversation, follow DRL on Facebook at facebook.com/thedroneracingleague, on Twitter @DroneRaceLeague, and on Instagram @thedroneracingleague.